"We built Indie because buying insurance in Portugal required a fax machine in 2024."
Hugo Oliveira spent three weeks trying to insure his first car. Every step required a physical document, a broker callback, or a form sent by post. He knew the actuarial data existed to price his risk in seconds. The problem was never the maths.
Our mission
The problem is not data. It is process.
Our mission is direct: price every Portuguese consumer's insurance risk accurately using their actual inputs, issue the policy in under three minutes, and let them manage it without ever speaking to a broker.
Founded in Lisbon in 2024. Bootstrapped. The actuarial knowledge needed to do this existed long before Indie. The problem was that nobody had stripped out the paper process and applied it properly to Portuguese consumers.
We are not putting a digital interface on the same broker-dependent process. The pricing is different — individual inputs, not demographic brackets. The document is different — created digitally, never converted from paper. The experience is different — your policy arrives before you finish your coffee.
The founding team
The people who built it — and why
Hugo Oliveira
CEO & Co-Founder
Five years in financial services and insurance underwriting before founding Indie. The fax-machine story is not a metaphor — it happened in 2024. He was trying to insure his own car, had the actuarial logic clear in his head, and still spent three weeks on paper. That gap between what the data could do and what the process actually did became Indie.
Marta Carvalho
Head of Risk Models
Former risk actuary. Watched demographic filters override perfectly good individual data for years. At Indie, her rule is simple: if the individual data is there, it gets used. Bracket pricing is not a model — it is a shortcut that good policyholders pay for.
Rui Alves
Engineering Lead
Built the issuance pipeline from scratch. His benchmark is simple: every second beyond what is technically necessary is a design failure. Personal end-to-end record: 87 seconds from quote acceptance to policy in inbox. Still trying to break 80.
How we think
What we are not willing to compromise on
Transparent pricing, not bracket insurance
We show you which inputs drive your price. If your rate is higher because you park on the street in a high-theft area, you know that. You can decide what to change. Traditional insurers hide this inside tables you never see.
Digital-first, not digital veneer
A lot of "digital" insurance is just a scanned form on a website. Our policy is digital from the moment it is priced — not converted from paper. The document you receive has never existed on paper.
Honest risk assessment
If you are a good driver, you pay less. If you live in a low-risk postal code, you pay less. If your health profile is straightforward, you pay less. That is it. No cross-subsidies hidden in averages.
Questions? Complaints? Coffee?
We're on Rua Augusta, Lisbon.
We are a small team and we read every message. If you have a question about your policy, a complaint, or just want to understand how the pricing works — reach out.
Rua Augusta 44, 1100-053 Lisboa+351 21 340 7812
[email protected]